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Lastly, brands must also have connected technology. These three things are going to be vitally important for brands going forward, Abraham said.Abraham further added that, in the new age, companies and brands must mine insights from new sources. They must also find the difference between reported behaviour of the consumer and his actual behaviour. Both guys made big plays. I was ready to put Gerry [Bohanon] in there and I was ready to save him with the new four game…